Ebook Consumer behavior & marketing strategy (9th edition): Part 1
(BQ) Part 1 book "Consumer behavior & marketing strategy" has contents: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.
Link download: http://www.fshare.vn/file/S7DZLOFTL8Z5
Pass: FDTU